Laborshed Study to be Conducted in Urbandale

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August 22, 2019
FOR IMMEDIATE RELEASE
COMMUNITY AND MEDIA ADVISORY
 
8/21/2019
 
Contact:
Curtis Brown, Assistant City Manager/Director of Economic Development

City of Urbandale
3600 86th Street, Urbandale, IA 50322
515-331-6756
Katie Lippold, Project Manager
Iowa Workforce Development
1000 E Grand Avenue, Des Moines, IA 50319
515-281-3035
 
Laborshed Study to be Conducted in Urbandale
 
The City of Urbandale Economic Development Department is partnering with Iowa Workforce Development and Iowa Economic Development Authority to complete a Laborshed employment study for the Urbandale area.  This study will geographically define which communities contribute to Urbandale’s workforce, regardless of city boundaries. This defined area is called a Laborshed area and is based upon commuting patterns.
 
The purpose of this Laborshed study is to measure the availability and characteristics of Urbandale area workers. Laborshed studies are useful tools for economic development teams and existing or prospective employers to understand the local labor market, make informed expansion and site selection decisions, and maintain/recruit a high quality workforce.
 
For the success of this study, we will be sending letters to employers in Urbandale asking that they provide us with aggregate counts of their employees’ residential ZIP codes. This will allow us to determine what the scope and scale of Urbandale’s Laborshed area is and better understand where Urbandale’s workforce resides.
 
A confidential survey of residents will also be conducted to collect workforce characteristic information specific to the area.  Residents will receive a letter directing them how to take the survey online. Survey questions will cover topics such as: employment status, current and desired wages, current and desired benefits, education level, and type of occupation among other things. However, Iowa Workforce Development will not be asking survey takers identifiable information such as: name, social security number, or date of birth.
 
Every year Iowa Workforce Development conducts Laborshed studies across the state. The results of each analysis are publicly available online at www.iowalmi.gov/laborshed.  If you have any questions about the Laborshed project, please contact Katie Lippold at 515-281-3035 or Curtis Brown, Assistant City Manager/Director of Economic Development at 515-331-6756.
 
 
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About Urbandale:
Urbandale, Iowa, is an award-winning community of nearly 45,000 residents offering a unique combination of location, value, and community engagement to businesses and residents. Urbandale is located in the northwest part of the Des Moines Metro Area at the intersections of Interstate 35, Interstate 80, and Iowa Highway 141. This unique geographic location allows Urbandale businesses and residents convenient access to a coast-to-coast and border-to-border transportation network.
Urbandale is a welcoming and vibrant community with affordable and accessible amenities for residents and businesses. From safe neighborhoods to acres of green space, Urbandale is uniquely positioned as an attractive place to raise a family, grow your business, and enjoy life. The City of Urbandale maintains one of the lowest municipal tax rates in the state, providing excellent services at an exceptional value. Each year hundreds of new residents make Urbandale their home—joining those who already enjoy our community’s extensive park and trail network, short commutes, great career opportunities, and excellent schools.
The City operates under a Council-Manager form of government. The City Manager carries out the policy direction of the Mayor and five City Council members. As a national leader in Character Counts, Urbandale endeavors at all times to promote and model the principles of trustworthiness, respect, responsibility, fairness, caring, and citizenship.
www.urbandale.org
 
Contact:
Derek Zarn, Communications Specialist
(515) 278-3900