Homemakers Celebrates Half a Century in Business

Homemakers Celebrates Half a Century in Business
Urbandale, Iowa, June 20, 2024 – Iowa's premier destination for quality furniture and home decor, is thrilled to announce its 50th anniversary in business. Since 1974, Homemakers has been dedicated to transforming houses into homes, providing exceptional service and top-notch products to customers across the United States.
Founded by Carl and Ina Merschman, Homemakers has earned its reputation for an extensive furniture collection and unparalleled customer service. Over 50 years, it has grown into Iowa's largest furniture retailer. Located in Urbandale, IA, their spacious two-story showroom spanning 215,000 square feet features over 11,000 items for customers to explore. Today, Homemakers stands as one of the nation’s largest furniture retailers.
In 2000, Homemakers joined the esteemed family of Nebraska Furniture Mart, a subsidiary of Berkshire Hathaway. Despite this transition, Homemakers remains proudly managed and operated by second and third-generation members of the Merschman family, ensuring that the values and traditions established by its founders continue to thrive.
"Homemakers' success over the past five decades can be attributed to our adaptability. The retail landscape has undergone significant transformations, particularly with the rise of e-commerce. We've embraced these changes, recognizing the evolving needs and preferences of our customers. Our showroom also underwent a complete renovation that concluded in 2023, offering our customers the ultimate in-person shopping experience. By remaining agile and responsive to industry shifts, we've positioned ourselves for continued growth in an ever-changing market," said Jason Merschman, Homemakers Assistant Vice President.
"We're immensely grateful for the trust and confidence our employees and community have shown us over the past 50 years. We’re committed to continuously improving the customer experience and always striving to be better. Our dedicated staff, some of whom have been with us for decades, embody our commitment to growth and excellence. We're grateful for their dedication," said Roger Merschman, Homemakers President.
To commemorate this milestone anniversary, Homemakers is inviting customers, old and new, to help celebrate with a series of exciting giveaways, prizes, and events. One lucky winner will even walk away with a $5,000 Homemakers shopping spree, the ultimate opportunity to update their living space with top-of-the-line furnishings and home decor.
For more information about Homemakers' 50th anniversary celebrations and upcoming events, visit https://www.homemakers.com/events/.
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About Homemakers Furniture:
Homemakers Furniture is an Urbandale, Iowa-based company with a mission to turn houses into homes. Founded in 1974 by Carl and Ina Merschman, Homemakers prides itself on providing high-quality furniture, mattresses and accessories, as well as exceptional savings, to customers across the country for the past half century. Acquired by Nebraska Furniture Mart, a Berkshire Hathaway company, in 2000,
Homemakers continues to be operated and managed by members of the Merschman family.
To learn more about Homemakers Furniture, please visit www.homemakers.com. For more information, please contact Suzy Emmack at Suzy.Emmack@homemakers.com or (515) 309-4636.