Quester

About Us

Quester is an award-winning consumer intelligence firm that harnesses the power of human conversation, artificial intelligence technology, and expert marketing research design to yield superior understanding of consumers for clients.

Every day conversations are made up of closed-end and open-end questions.
Yet traditional research designs very clearly separate them from each other. That leaves a lot of important detail on the table; detail that you really need to make a difference. Quester creates deep conversations where the qualitative is conducted by artificial intelligence. We ask the questions that need to be asked in whatever way it makes sense. That means you get the best of quantitative and qualitative marketing research methods in a single study.